: D. The problem of clutter is usually solved with split runs. c. psychographic selectivity A. A. craft Display advertising A. E. controlled-circulation. The company is using this as a test run to identify which ad offers greater receptivity. C. diminishes the value of pass-along readership. While on a flight from San Francisco to New York City, James read several magazines offered by the airline. Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. In this scenario, Finn's Hallmark News is a: _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. E. Out-of-home readers receive greater satisfaction from a publication than primary in-home readers. D. result in horizontal promotional conflict among advertisers. They are also known as bleed pages. Experts are tested by Chegg as specialists in their subject area. e. Automakers, Zest & Taste Corp. came up with a new ad for the food products that it wants to advertise in a renowned national food magazine. ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. It offers lower consumer receptivity and engagement. 38.Business publications directed to wholesalers, dealers, distributors, and retailers are known as: A. special-interest consumer magazines. In order to reach this market, Velocity should use: regional editions of specialty magazines. Creative inflexibility b. D. lower selectivity. e. gatefolds, .Print advertising space is generally sold on the basis of ________, such as full page, half page, and quarter page: They do not enable marketers to use geographic selectivity. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: With reference to the types of readership, which of the following does this scenario illustrate? B. classifieds A. ink-jet binding The ads are set to be launched in alternate copies of a particular issue. B. To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. Which of the following positions in a company is likely to be responsible for determining which target markets should receive the most media emphasis? _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. D. Special-audience newspapers Verified questions. D. Selective binding They create lower customer receptivity. Which of the following is true of newspapers as an advertising medium? Creative flexibility True. The firm uses the effective interest method to amortize the discount. A. gatefold. D. Pass-along readers generally spend more time with a magazine and pick it up more often than primary in-home readers. C. There has been a decline in magazine readership because magazines offer general . Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? E. Creative inflexibility, The Suave Teen is a Canadian publication that primarily targets high school teenagers. O 1.33 of a hamburger per magazine. _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. E. Creative inflexibility. b. Which of the following is true of local display advertising? Verified answer. A. Verified answer. Which of the following is a characteristic of magazine-based advertising? 15. Explain how the increased use of fair value accounting might increase information risk. This scenario is an illustration of a: alter the appearance and feel of a magazine and a reader's relationship to it. C. greater selectivity. E. total reader. Newspapers and magazines are often referred to as high-involvement media because: Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? B. special-audience newspaper. A company's goal to reach 50 percent of the target audience at least three times over a period of one year in order to create awareness is an example of: Warm Weave Inc., a manufacturer of woolen garments, spends heavily on advertising during the months of December, January, and February. Which of the following advantages of magazines as an advertising medium is illustrated in this scenario? Answer: The correct answers are letters "C" and "D": It offers relatively lower reach and frequency than other media; It is generally considered to have a lower lead time.Explanation: Magazines are mediums of information characterized by being dedicated to a targeted market.This is because magazines are printed over certain specific matters such as auto magazines, cooking, food, and beverage . A. A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: A. Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad. D. bleed page Advances in production. A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. E. advertising through magazines is less expensive than through broadcast media. E. The publication must have a digital replica edition of magazines. E. total page ads. Employment, automotive, and real estate ads are the three major categories of _____ advertising. _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. is considered to be an inefficient way to build frequency. Which of the following is a characteristic of newspapers? Which of the following best defines fluency? B. Select one: a. Intelligentsia encourage thinking and observation b. Newsmagazines contain summarized news stories. Which of the following types of readership is illustrated in this scenario? Magazines are a highly specialized medium that reach specific target audiences. C. High cost of reproduction In order to reach this market, Velocity should use: A. the wider reach of specialized publications. Deborah subscribes to Adroit Artistry, a magazine that provides instructions on crafts such as soap making, tatting, and cane weaving. C. The publication must have 70 percent or more paid circulation. B. Most magazines devote less than 30 percent of their pages to advertising and clutter is typically controlled. e. They are generally considered unsuitable for reaching mass markets. C. agate line. C. Tangential readership A. lower permanence. A. Magazines It is also referred to as the agate line. This scenario is an illustration of: E. Selective binding, _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. A. gatefolds. D. farming is considered as a community service occupation. E. Creative options in newspapers are extensive due to the simple black-and-white layout. Newspapers targeted at various religious groups compose a large class of: Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. Rolex Watches runs a series of product ads in a popular magazine. C. their duplicate circulation with daily newspapers. D. the higher degree of pass-along readership. C. is referred to as the process of selective binding. C. gatefold Which of the following statements is true about newspaper supplements? E. overrun. C. Low lead time Lutfen birini sein 30 0.35 20 O 5 A. Cross-media organizations Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? Economics questions and answers. Which of the following statements describes an advantage inherent in the flighting method of scheduling? Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise. E. principal readership. B. Newspapers and magazines are often referred to as high-involvement media because: they require consumers to expend some effort to process the information they provide. E. the selective binding ability of a magazine. B. Reach Advertisers generally attach greater value to primary in-home readers than pass-along readers. C. gatefold. This is an example of a(n) _____ publication. B. This practice is known as: In order to obtain advertising time on Master Quiz, a popular TV show, Bedazzle Cosmetics, bought a commercial spot before the new season of Master Quiz began. Raiment is using _____ to attract readers' attention. D. fine-tuned sensory interceptors (FSIs). A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. C. reduced advertising rates. This is an example of a(n) _____ publication. E. subtracting the pass-along readership number from the total readership count. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? C. Prestige D. Guaranteed circulation The ad does not contain any margins and the chocolate swirl extends to the end of the page. a. a printacular A. the cost efficiency of magazines. D. Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages. False. D. Readership Which of the following is true of standard advertising units system? This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. d. Renowned motorcycle manufacturers Which of the following statements is true of newspaper advertising?- Newspaper ads can be produced and run in various sizes, shapes, and formats. C. are not used enough to be considered a separate advertising category. A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. E. they offer companies a way of boosting membership in labor organizations. Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine. E. larger reach. B. D. general-interest consumer magazines. E. Clutter. He did not buy the magazinesthey were purchased and owned by the airline. B. Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. Newspapers and magazines are referred to as high-involvement media. A. It involves determining how the message strategy will be executed. accounting. c. They exceed business markets by size in most countries d. A. multiplying the total number of primary readers by the pass-along readers. Lack of prestige b. Which of the following is a characteristic of magazine ads? The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? C. Absence of consumer receptivity to ads B. open C. they provide entertainment along with news and information to magazine readers.
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